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Gardens of Tomorrow
2025 Flower Show
Creative Director & Executive Producer
An ambitious reset of the Show’s impact narrative, this edition framed gardening as a form of civic action—positioning gardeners as future-makers. I led all aspects: theme development, exhibitor curation, layout, content, spatial planning, stakeholder coordination, and full-site production (with a large fabulous team).
We introduced new designers, tested fresh exhibition formats, refined the layout and ops plans, and improved both crowd flow and storytelling. Guest satisfaction rose significantly, and attendance reached its highest point since 2016.
Creative Director & Executive Producer
An ambitious reset of the Show’s impact narrative, this edition framed gardening as a form of civic action—positioning gardeners as future-makers. I led all aspects: theme development, exhibitor curation, layout, content, spatial planning, stakeholder coordination, and full-site production (with a large fabulous team).
We introduced new designers, tested fresh exhibition formats, refined the layout and ops plans, and improved both crowd flow and storytelling. Guest satisfaction rose significantly, and attendance reached its highest point since 2016.
United by Flowers
The 2024 Flower Show
The Garden Electric
The 2023 Flower Show
In Full Bloom
The 2022 Flower Show
Habitat
The 2021 Flower Show
Riviera Holiday
The 2020 Flower Show
Flower Power
The 2019 Flower Show
Wonders of Water
The 2018 Flower Show
Holland: Flowering the World
The 2017 Flower Show
Explore America
The 2016 Flower Show
Comcast Cares Day
2017
Comcast Cares Day
2016
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